TOP MEADOW FARMS + GEORGIAN BAY
Nestled in the farmland surrounding Georgian Bay, Top Meadow Farms is recognized for its commitment to raising exceptional Limousin cattle at the highest standard of humane farming. Originally known as a breeding enterprise, Top Meadow Farms has become a leader in providing artisanal beef to a select group of Canada’s top-ranked restaurants and chefs. Included are Michael Stadtlander of Eigensenn Farms and J.P Challet of The Fifth and Ici.
THE DESIGN PROJECT
Our assignment was to design packaging for the newly introduced Top Meadow Farms Naked Burger made from naturally-raised beef free of any steroids, animal by-products, antibiotics or growth hormones. Available in full-size burgers for adults and smaller slider-size for children, the challenge was to create branding that would appeal to different age groups while building premium awareness for the Top Meadow Farms brand.
BRAND REVITALIZATION = STRATEGIC PLANNING + BRANDING + PACKAGING