WOODFIELD TRUE NATURE CAMPUS + MUSKOKA
Woodfield True Nature Campus is dedicated to supporting families experiencing chronic illness. They offer weekly family-centred programs that explore pathways to health, wholeness and joy in an inspiring, nature-based setting. The program strengthens family bonds and support networks, nurtures greater calm, connection and optimism, and provides families with time for reflection for realizing greater family wellness.
THE DESIGN PROJECT
The assignment was to create brand strategy and design, website design and an experiential brand video to launch Woodfield True Nature Campus as the place where families experiencing chronic illness can explore learning pathways towards health and well-being. Photography was used to showcase the physical beauty of the campus and the many activities that are foundational to the Woodfield experience. The use of illustration adds an element of childhood fun and charm and will be integrated across brand experiences, during the summer 2020 launch.
BRAND LAUNCH = STRATEGIC PLANNING + BRANDING + WEBSITE + ILLUSTRATION