BLUEVITA + ST. ANDREWS, NEW BRUNSWICK
Bluevita is the water technology company that creates optimal storage environments for premier health in live-hauled, aquatic animals. With a commitment to innovation and industry performance standards, Bluevita successfully maintains the quality of natural habitat water, improves volume efficiency and lowers carbon footprint. Our customized technology across multispecies, including lobster, crab, crustaceans and fish, ensures humane environments that reduce stress, mortality and weight loss to maintain meat quality, for over 30 days.
Simply put, Bluevita helps to deliver the healthiest aquatic animals, beyond their natural habitats.
THE DESIGN PROJECT
Our assignment was to create brand strategy for the development of naming, brand identity design and launch branding. Working with the Bluevita team of key stakeholders, our task was to establish the Bluevita brand as an industry-changing, water technology company that maintains the health of aquatic animals, in storage. Aligning core messaging with important strategic partners and industry performance standards was critical to success with prospective customers.
BRAND LAUNCH + STRATEGIC PLANNING + NAMING + BRAND IDENTITY + BRANDING